There is an excessive amount of traffic coming from your Region.

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Which is Better – Direct Mail, Teleseminars or Webinars?

With every new technology, comes groups of users who immediately want to dispense with the old. Now that webinars are becoming mainstream, I’ve had a few clients ask which is better to use in their business: old-fashioned direct mail, teleseminars or webinars?

Before I answer the question, let’s first discuss the definition of each:

Direct Mail consist of postcards, flyers, mailings done to your prospects — anything they receive in their mailbox.

Teleseminars are conference calls where you can have as few as two or as many as 2,000 (and more) people on a call at the same time. There’s a moderator who runs the call and keeps things on track.

Teleseminars are great for solo-presentations as well as interviews where one person interviews another and a live audience listens in and asks questions.

Webinars are what I like to think of as “visual teleseminars”. You are listening in on the telephone (just like a teleseminar) AND you are watching your computer screen (just like television).

The moderator in this case is taking you through a presentation — similar to a live event slide show only you’re participating from the comfort of your own home. Webinars can also be online videos or a hybrid presentation/video format.

So which is best? The teleseminar or the webinar?

The answer, as you may suspect is “it depends”.

Marketing is about building a relationship with your prospects through your unique message (or Unique Selling Proposition). Tools which set you apart and make you more *real* to your prospects must be included in your business — this is especially true for those who market themselves online or virtually.

Which builds a better connection with your audience:

1. A flyer sent in the mail?

2. A teleseminar where prospects can hear your voice?

3. A webinar where prospects can hear your voice and see you moving things around the screen?

While you may be tempted to answer “number 3″ as webinars allow you to create a connection and bring your prospects into your world, the true answer is “all three”.

A webinar REQUIRES more of a commitment from your prospect as they are agreeing to be at their computer at a certain date and time while a teleseminar REQUESTS propsects to be at a telephone knowing that most business owners send out recordings after the fact.

Given the increased commitment requirement AND the fact that people learn best through different media (reading, watching, listening), the ideal mix, regardless of your business, is to include all three methods in your marketing: direct mail, teleseminars and webinars.

Teleseminars and webinars are not only for online businesses. Brick and mortar/retail businesses who use them define themselves as being FAR AHEAD of their competition.

Knowing this, how can you incorporate teleseminars and webinars into your business?

Your Coaching Challenge

Review your marketing action plan and ensure you’ve included direct mail, teleseminars AND webinars in your lead generation activities.

My challenge is that you schedule and promote either a teleseminar or webinar for your business within the next 30 days.

Marketing On The Internet – Three Steps To Start Making Online Money

You can spend too much time thinking about how best to start marketing on the Internet, which means you could take a while before you get up and running. The more you read, the more complicated it sounds.

Here are three steps you can take right now to get you into the Internet marketplace.

Find a niche and product to sell
Get a domain name that is connected to the niche
Write articles to direct people to your domain
Find a niche and a product to sell

The easiest way to do this is to go to an online merchant like Clickbank. Sign up with them, which is easy and free. Click on Marketplace and look for a product in a niche that is popular such as Internet Marketing, Online Jobs, Working from Home, Relationships, Health or Weight Loss. It would make sense to look for a niche you already know something about, as it will be easier for you to write about it.

Click on the product’s sales page to make sure you will be happy promoting it. If you like it, sign up as an affiliate for that product. When you do, you will get a hoplink with your affiliate code, which takes people to the product’s sales page. When they buy, Clickbank records the sales via the hoplink.

Get a domain name that is connected to the niche

There are two reasons why you should get a domain name: it looks more professional and article directories will not allow you to link to an address with your affiliate code.

You can register a domain name cheaply with any number of companies but, to make it easier, I would suggest you look at Go Daddy or Namecheap. They are big, popular and cheap, but there are plenty to choose from and you might have your own preference.

When you register your domain name you then need to connect it to the landing page of the product you are selling. You do this by forwarding your domain name to your hoplink. This means when people click on your domain name it will open up the sales page or the landing page of the product.

You need to take one more step – you have the option to forward it with masking and you should do this. This means people clicking on you domain name will not only be directed to the product’s sales page but your domain name will appear in the browser address bar. This looks more professional and protects your affiliate code from being used by others. This might sound complicated but all you need to do is click on the ‘forwarding’ button and follow the instructions.

Write articles to direct people to your domain

Article directories are looking for good, original content. Ezine Articles is recognized as the premier site and you should start there. Read the rules of the directories before you submit articles as this will save you a lot of time in rejections and rewrites.

Here are some basic rules that all directories follow:

Write original, helpful, informative articles, which are grammatically correct
Do not refer to your product or try to sell your product in the body of your articles
Use the resource box at the end of the article to establish your credentials and to link readers to your domain
Write articles of about 500 words, as this will satisfy most directories. Check the rules, as at least one directory has a minimum of 600 words
These three steps are relatively uncomplicated and are actions you can take right now regardless of your computer skills or technical knowledge. All they need is an investment of your time and a little money. They can be your introduction to marketing on the Internet and to making online money.