Direct Mail Marketing Made Simple And Easy

Direct mail is a topic that a lot of people don’t know how to use. In fact, a lot of people consider direct mail to be much like the MLM industry. They just have no idea of how to make it work, and how to really turn this strategy into a business that they can run on a daily basis. Because of this, many people turn to the internet.

If you’re one of these people who feels like they have no idea of where to start with their direct mail marketing efforts, then know that you’re not alone in feeling this way. The bottom line is that if you want to see more sales in your business, you have to go out and promote yourself. Doing this isn’t hard to do – especially if you have a lot of marketing materials that can help you on your way.

The biggest tip I can give you in terms of advertising your products and services using direct mail is that you want to get as list specific as possible. It doesn’t matter what business you’re in. You can find a mailing list in something called the “SRDS”. The SRDS stands for the “standard rate and data service”, and it’s where you will want to start your marketing efforts when promoting your products and services.

Inside of the SRDS, you can more than likely find a list that is very specific to your offer. You can find a list for whatever product you’re selling. It might not be a very big list, but I’m willing to bet that if you marketed to these group of people, you’ll stand to have a chance of successfully selling your products and services.

Now the average direct mail response rate is around 1%. This means that if you get a good list and you mailed out 100 letters, you can expect to get 1 sale. If you mailed out 1000 letters, you can expect to get 10 sales. If you mailed out 10,000 letters, you can expect to get 100 sales. And etc…

There are a variety of ways to boost your response rate from your direct mail efforts, you just need to know where to start. Here’s a great way to boost the response rate from your direct mail marketing efforts:

- Add some bells and whistles

By “bells and whistles” I mean anything that can improve the response rates of your offers. One of my favorite tool that I like to use is a yellow post-it note. On the post-it note, include something like this:

Hey! Check this out I think you will like it! – J

Notice that I ended with the name “J”. Everybody knows at least someone whose names start with a “J”, so this is a great chance of your prospects to read your entire letter.

Another form of bells and whistles is using dollar bills. Attach a $1 bill to the top of your sales letters, and begin your sales letter like this:

Hello there! My name is “[your name]” and I bet you’re wondering why a $1 bill is attached to the top of this sales letter. Well, I have done this for 2 separate reasons. The first reason is that….

These 2 tips for making your direct mail campaigns work is something that you should put to use in your business today.

Good luck with successfully marketing your products and services.