Great Ideas For Beginners In Internet Marketing

Creating your own website for a business can be a great way in earning extra income. However, it is not enough to just put something online. You will need to learn the right methods in internet marketing. You can start learning by reading the suggestions in this article that will point you in the right direction.

It might be common sense, but your website must be friendly for users. Imagine visiting a website where the navigation is so poorly organized that you cannot even find the contact information. Perhaps you have seen websites that are so overloaded with graphics and videos that they took forever to load. To encourage your visitors to stay on your website, you must design your website in a way that is visually pleasing and with clear navigation. Your visitors should not need to click more than three times to get to any piece of information that they are searching for.

Social networking is becoming a popular way for businesses to promote their website. Services like Facebook and Twitter give you a direct line of communication to your customers. If you have a special product or service promotion that you would like your target market to understand, you can announce that on your social networking pages where your customers can instantly see the promotion. Social networking is also a great way for your customers to give you direct feedback, which is valuable information for you.

In order for your website to show up in search results when people are looking for the products or services in your industry, you need to optimize your website. Techniques in search engine optimization, or SEO, are something that you must learn and use to give your website high visibility. If you do not use any SEO tactics, your website will be lost between the millions of other websites on the internet. Learn how to properly code your website using tactical keywords and meta tag descriptions, which are just a couple of techniques in SEO that you must apply to your website. Read all that you can on this subject, or consult with a SEO specialist.

You should have a way to keep track of your website visitors. Information about how visitors land on your website, what geographic regions they are from, and what pages they like to visit can help you make decisions about how to improve the effectiveness of your website. There are many services that you can use which can give you website visit information. Choose one that will give you the most comprehensive visit data available.

Reach out to your customers by sending out informative newsletters periodically. People welcome useful information and advice. If you can provide a newsletter that contains information that will help your customers in some way, they will value that service. Frequently, they will even forward your useful newsletter to their friends, thus helping you gain exposure. By sending out helpful newsletters, your reputation as a reliable resource will grow, which will drive more business to you.

Direct Sellers: Make the Most of LinkedIn Updates and Upgrades

Though there are many popular social networking sites out there, LinkedIn continues to be the leading social media platform for making social and business connections. It’s a great way for professionals and business owners to connect, engage, and interact with each other, and information shared within the site is usually very valuable and informative, unlike other social networking sites such as Facebook and Twitter, where posts tend to be more on the personal side.

Just recently, both Facebook and Google+ have rolled out some new features, and it seems LinkedIn isn’t planning on being left behind, updating and upgrading as well. It recently acquired IndexTank, which provides real-time hosted search technology, and plans to improve the internal search within LinkedIn in the months to come.

This is definitely cause for excitement among LinkedIn users. An excellent search feature can really help direct sellers and small entrepreneurs in their branding campaign, as they will be able to search for and react to information about their brand as well as those related to it. This could also help them in gaining valuable feedback on how other people see them, and find new connections and network with fellow entrepreneurs who can potentially become partners and colleagues.

Another new feature that LinkedIn has released is the ability of companies to post status updates on LinkedIn, which is somewhat similar to how Facebook company pages can post updates that will appear in people’s newsfeeds. This is an excellent addition to LinkedIn that people are excited about. Users can now get company updates right in their newsfeeds, so that they’re always updated with the current news and ongoing events of the companies they’re following.

What does this mean for direct sellers? Well, it’s definitely a great way for them to make sure that they’re always kept up to date with any happenings in their company. Since you’re also given the ability to like and comment on the update, this also helps with your branding campaign as it can foster recognition of your name as you participate in discussions and comment on posts.
You can engage with both your company and its entire network through these company updates. Don’t be a wallflower – be part of the conversation so you can gain new prospects and generate new leads. Maximize this new feature by building better relationships with your company and network.

LinkedIn has also recently acquired a whole slew of other services, and many are still speculating on how these will improve the social networking site for professionals and business owners. Their recent acquisitions include:

• Connected, a personal relationship contact manager. No plans yet on how this will be integrated with LinkedIn, but it will be interesting to see what the site comes up with in the coming months.

• Cardmunch, an iPhone app that can digitize business cards. Again, it’s still up for speculation how LinkedIn plans to use this on their site.

• ChoiceVendor, a provider of reviews and ratings of B2B service providers.

• mSpoke, a technology that recommends content, and which is actually already a LinkedIn Today feature on people’s homepages. The technology suggests new articles that may be of interest to the users.

Social networking sites are really pushing the limits on what they offer to the people, so users should definitely use these new additions and features to their advantage. For direct sellers, LinkedIn continues to be a great way to connect with other professionals and network with your peers, so it’s really important that you understand these new updates so you can utilize them in your branding campaign.

As a direct seller, you don’t just represent yourself – you’re also representing your company. So it’s important to make sure that your values are on par with the company you’re representing. Also, you should make sure that you’re always updated with the current news and events of your company so that you aren’t left behind. With this new feature of LinkedIn’s, you can easily subscribe to your company’s status updates so you don’t miss out on any important information it wants to deliver.

So to direct sellers: make sure you aren’t left behind by the additions and upgrades that the social networking sites you’re part of are releasing. Learn and understand them so you can utilize them in your branding campaign.

Loan Modification Leads – How to Use Direct Mail Successfully and Effectively

Direct Mail has traditionally been one of the most effective ways to direct market. Obviously some industries perform better than others but in general it is actually a very cost effective way to reach your target audience with an effective message

Targeting your Audience for Loan Modification

80% of the effectiveness of your Direct Mail campaign will be WHO you are mailing to. You might have the most creative and best looking mail piece in the world but if you aren’t mailing it to the right people that message will be lost on deaf ears. For loan modification direct mail you want to target one, if not both, of the following audiences:

1. Mortgage Lates or Delinquent Homeowners: One of the main criteria for helping put people in a Loan Modification is that they are having trouble making their current mortgage payment. Make sure you find and use a database of homeowners who are late on their mortgage.

2. Exotic Loans – ARM and Option ARMS: Unfortunately, many homeowners were put into loans with very low teaser rates, or just didn’t fully understand the loan they were getting into. Many banks are now modifying these loans before the rates reset making them a great target for Loan Modification companies.

The Right Message

Of course, targeting the right and qualified homeowner cant be stressed enough. But now you have got to grab their attention and give them a reason to act. So the second step in this process is coming up with the right vehicle (be it postcard, letter, snap pack) and the right message.

Loan Modification Direct Mail Creative

Because of the nature of this type of mailing, the postcard is not an effective method of reaching trouble homeowners. These people have typically fallen behind on the mortgage which can be rather embarrassing and stressful. So the best type of mail piece to use for Loan Modification Direct Mail is something the homeowner will have to open. The best and most recommended option is a letter in an envelope. It is more personal and private. Homeowners will appreciate the fact you haven’t sent them a postcard talking about Loan Modification so everyone including their mailman knows they are having trouble paying their mortgage.

Loan Modification Direct Mail Message

Direct Mail is an effective if you have the right message and can deliver it quickly. There is a difference between “junk mail’ and sending an important letter offering help to a distressed homeowner. It is important to deliver your message quickly and effectively in the first couple sentences.

1. Personalize your letters – using what is called Variable Printing. You can now send the same letter to thousands of people while still personalizing the letter. Variable printing will allow you to just change the salutation and/or name on each letter. So the letter doesn’t just read “Dear Homeowner” but instead “Dear Mr. Johnson”

2. Convey your message early and often. Make sure you empathize with the situation they are in and quickly tell them how you can help.

3. Give them a reason to call. A “call to action”. Call today for a free consultation. It might sound over used but these people are in need of your help and if you can offer them a free consultation as to what to do, people will jump into action. Your main goal is to just get them to move off the couch and call you!

4. Make it easy for them to contact you. Toll free numbers are crucial here. One number big and bold.

Loan Modification Direct Mail on a cost per call basis can be one of the most effective ways of putting you in touch with troubled homeowners. Remember the two aspects of direct mail, who you are mailing to and what you are mailing them. Get this right and you will have yourself a very effective campaign.