5 Questions to Ask a Direct Mail Agency

Scads of companies say they provide direct mail marketing assistance. You have full-service marketing agencies, who do a little bit of everything. You have freelancers, one-man shops you offer personalized service at low prices. And you have dedicated direct mail marketing agencies. How can you know who can really help you get results? Start by asking these questions:

  1. Where do you begin with a direct mail campaign? They should respond with a question in turn: What do you want to accomplish with this campaign? If they start rattling on about who will design the piece and what it will do, they aren’t listening to you. A great direct mail marketer will take the time to understand your goals and expectations. They’ll help make sure those are realistic. Only after understanding that should they start talking about nuts and bolts topics.
  2. Do you do all your work in-house? Some companies will outsource various bits and pieces of the direct mail campaign-some might not have a designer on staff, others might want a specialized copywriter. It’s not necessarily a bad thing if they outsource, but ask for a sample of the designer’s work. Make sure it’s in line with your aesthetic and the message you want to get across.
  3. Where do you acquire your lists? This is a big one. Unless you’re providing a list of your own, nothing will make or break your campaign faster than list quality. If they’re purchasing a list, make sure it’s from a reputable source. Make sure you understand if you’re leasing or buying the names (in other words, can you use them again or is this a one-time deal). If they’re compiling the list from their own internal data, understand where that information is coming from, how often they update the list and what demographics and psychographics they’re screening for.
  4. How do you measure results? If they start hemming and hawing and telling you that it’s not possible to really track the return of direct mail marketing, run away. Far away. While it’s true you can’t track every last cent, you can still track any number of factors and figure out how those affect your bottom line. That might mean measuring how many people visit a landing page, send a return mailer, call a special phone number, redeem a coupon or dozens of other success metrics. If your direct mail company isn’t interested in measuring results, you shouldn’t be interested in working with them.
  5. Does it feel right? This is the question you have to ask yourself. There are many, many great direct mail companies out there. There are lots of people who are good at what they do. But it ultimately has to be a good fit for you. Make sure they have experience working in your industry, you like the style of their work, and you enjoy being around them. That’s more important than you might think.

By asking the right questions ahead of time, you can make sure you’re working with a direct mail company with your best interests at heart. We’ve love to answer any questions you may have. Get in touch.

What Are The Added Features You Can Get With New Car Stereo Systems?

Bluetooth capability

Bluetooth capabilities allow you to seamlessly stream music and calls from your phone directly through the stereo system. This not only allows you to keep your eyes on the road while driving, but it also keeps you safer. Many car accidents are caused by people who aren’t paying attention because they’re distracted with their phones. When you are looking for cars for sale in Wellington, make sure that the car stereo installed in it has this very useful feature.

DVD playback

DVD Playback is another option you get in newer car stereo models. This gives you the luxury of enjoying your favourite movies while in transit. It is great for long road trips, and helps keep kids entertained while on the road.

Satellite radio

While older models of car stereo had only AM/FM radio, these days you can actually listen to satellite radio. Satellite radio is a great option because there are no commercials and you can get your favourite music, talk shows, or even the latest news reports while on the road. Satellite radio connects you to a large network of stations across the country, so you are sure to find one that suits your tastes.

CD player with MP3 compatibility

If you love music then the CD player with MP3 compatibility is a must. This will give you the ability to listen to your favourite CDs, as well as play downloaded music files from your phone or other device like an iPod. Many newer cars come equipped with USB ports and auxiliary jacks so you can plug in any number of devices and enjoy all the music you want.

USB port for iPod/iPhone connectivity and charging

USB ports are a great accessory to have in your car, and they come in handy for a variety of reasons. For example, many newer cars have USB ports built into the dash that allow you to connect your iPod or iPhone and play music directly through the stereo system. You can also use USB ports to charge your phone while you are driving, which is a great way to stay connected and keep your battery from dying.

Auxiliary input jack for connecting other devices such as a gaming system or MP3 player to the car stereo system

An auxiliary input is another great accessory that comes with many new car stereo systems. You can connect nearly any device to it and play your favourite music through the system’s speakers. This includes MP3 players, gaming devices, DVD players or virtually anything you have at home that has an auxiliary input jack on it.

The latest car stereo systems offer more than just music

With newer models of car stereos, you don’t just get music. You also get a variety of other features that can make your driving experience better. These features can include GPS navigation and hands-free calling, among many others. They have been built to make your life easier while you are on the go.

You can use your phone to access the internet, make calls, and send texts while you are on the road

Some systems can even be synced with your phone so that you can use it to control various functions of your car stereo. With just a few taps on the screen of your phone, you can do things like change the song that is playing, make or answer calls, and send text messages. This can be really helpful if you need to stay connected while you are driving.

As an added bonus, many newer systems also come with built-in Wi-Fi hotspots. This means that you can access the internet without having to rely on your data plan or find a public Wi-Fi network. You can simply hop on the internet whenever you need to by using the hotspot feature of your car stereo system.

Car stereos have a wide range of features that improve safety and convenience

The safety features of these newer models of car stereos can really be life-saving. For example, many car stereos now come with built-in collision detectors. This means that if you get into an accident, the stereo will automatically contact emergency services and provide them with your location.

In addition to safety features, car stereos also offer a wide range of convenience features. For instance, many newer models allow you to control various functions of your car from the stereo itself. This includes things like turning on the lights or unlocking the doors.

So, if you are looking for a way to improve both the safety and convenience of your driving experience, upgrading to a new high-end car stereo system is definitely a step in the right direction.

There are many different types of car stereos for any budget or driving style

There are many different types and models of car stereos on the market these days, so no matter what your budget or driving style is, you are sure to find a stereo that is perfect for you.

If you are looking for a high-end system with all the bells and whistles, there are plenty of options available. These systems typically offer features like touch screens, DVD players, Bluetooth connectivity, and more.

However, if you are on a tighter budget, don’t worry, there are also plenty of affordable car stereos out there that still offer great sound quality and a wide range of features. So, no matter what your needs are, you will be able to find a stereo system that is perfect for you.

When buying a new car stereo however, make sure that the vendor also provides services such as car stereo installation in Wellington as well as upgrade offers which will come in handy.

3 Challenges With Your Netwok Marketing Company’s Replicated Website

It was an exciting time when I first discovered Network Marketing (MLM) and Direct Sales. The thought of owning my own business, earning more income, knowing that time and wealth freedom was right around the corner.
 
I was especially excited about my MLM business because it came with a website, where I could just send people to and they would sign up to my business or buy product. Then there was all the traffic I was going to get from the search engines like Google and Yahoo. I thought I had found the mother load.
 
Then came reality check time.
 
The first challenge with a company provided replicated web site is it’s an exact duplicate to every other member’s website in your company. The search engines regard this as duplicate content, and thus rank you lower in their listings. Therefore any intention of your MLM company provided replicated site being on page 1 of the search engines was gone.
 
The second challenge you face is it only markets the company and its features, not you. Let’s face it, network marketing is about developing relationships and helping others achieve their goal. A simple company replicated site is not going to do this for you.
 
The third challenge is the intense competition out there on the net. You’re not alone in having this company replicated website. Other associates in your business opportunity, competitors from other opportunities also have their sites and are trying to promote their business as well.
 
Here is how to overcome these challenges.
 
First go out and get your own domain name and build your own site. There are many companies that provide low cost solutions to getting a domain name, web hosting and website building programs. They are extremely easy to use and build. Now as you add unique content to your site it increases the odds of you ranking higher on the search engines.
 
Secondly, you can now show others that arrive at your site what your offering is. How you can assist them in achieving the goal they have. You become a leader and a teacher to your potential customer or recruit. You are now building the relationship with this potential business partner.
 
Once the relationship is developed, you can then send them to your company replicated site. Here they can purchase any products or services you offer or view your opportunity and join your team.
 
The best part of all this, you now have a fully automated system working 24 hours a day 7 days a week on your behalf.

You can find more Network Marketing business building techniques and strategies by clicking the link in the resource box below. You will also receive my e-book “The 7 Myths of Network Marketing”