Guest Blogging for Traffic – A Guide for Affiliate Marketers

In this article, we would like to talk about guest blogging which is becoming more and more popular as a way to bring in additional traffic to your website. Guest blogging has some things in common with article marketing and other forms of content syndication, but there are some important differences that we would like to point out.

Why you should definitely consider guest blogging for traffic generation

Let’s face it. When you build your brand-new website, it doesn’t have a lot of trust with Google and the other search engines. Although it can eventually get some really good rankings in the search engines and bring in lots of traffic and revenue, it’s going to be more difficult in the beginning. This is especially true if you’re working in a competitive niche where other affiliate marketers are trying to rank for the same keyword phrases in Google.

Guest blogging can work as a shortcut to bring you traffic and sales much more quickly than you may have thought possible. Instead of waiting for your own website to get more traffic from the search engines, you can take advantage of popular blogs and other websites that will accept your high quality original content.

Now, we’re not saying that you should abandon your search engine optimization efforts. We’re simply saying that submitting articles to other websites as a guest writer will help to bring in additional traffic to your website. In fact, guest blogging is also a great way to get inbound links from high quality websites, and this in turn will help your own websites to rank better over time, so you’re really killing two birds with one stone.

In our introduction, we explained that this process was similar to submitting articles to directories. The main difference, however, is that you are going directly to high quality websites in your niche and offering them unique content. Article directories accept a lot more content from many different writers and are less selective. Article marketing is still valuable, but you will get a lot more benefit if you put your original articles directly on a popular blog or other website within your niche.

Unfortunately, there isn’t really an easy way to find all of the websites that would be interested in your content. You simply have to search in Google by entering your keyword phrase along with terms like “guest writer” or “guest blogger” or “submit content”. You could also build a large list of websites that rank at the top of Google for a variety of keyword phrases in your industry. You would then simply contact them with a professional e-mail message and offer them high quality, original articles in exchange for a link back to your website.

This isn’t the fastest way to get links to your website, and you shouldn’t rely on it exclusively. Still, it can be a very powerful method for getting both direct traffic and inbound links to your website over the long-term.

Marketing for Hospital Success

Marketing for hospitals can be tricky. Today, the healthcare market is extremely competitive-a variety of options, providers and services are available to patients. And more so than ever, the average patient is a value-conscious consumer that makes educated choices based on their options.

In order to stand out from the competition, it is extremely important to craft a clear and innovative strategy. A successful hospital needs a successful marketing plan. A combination of direct and electronic mail, as well as social media is your best bet to wrangle in more patients and to keep them coming back. Studies have shown that depending on age and gender, all three are necessary to successfully connect with a broad target population.

Okay, first things first. Let’s start with direct mail, a tried and true approach to getting your hospital name in the hands of potential patients. Remember, consistent touches are the key to success. Wow them with colorful images of your facilities and services. Or showcase friendly pictures of your medical staff-this adds a personalized and intimate touch to your hospital brand. If done correctly, direct mail can be the best, most reliable strategy for marketing for hospitals.

But let’s not forget about electronic mail, an equally effective approach for marketing for hospitals. In this day and age, where almost everybody has a computer, patients expect fast results. Young people, in particular, utilize their computer as their main source of information. So it makes perfect sense to leverage electronic communication as part of your marketing strategy. Immediately connect with patients through email blasts and electronic newsletters.

Last but not least, social media is emerging as an influential communication platform for marketing for hospitals. Love it or hate it, social media is here to stay, and if you are open, it can be utilized as a powerful tool to generate buzz about your hospital brand. Depending on your level of interest and commitment, try creating a Facebook or Twitter account-both are effective ways of reaching your patients directly. Address any concerns they may have, answer questions, or simply post fun photos, informational updates, and health advice.

Admittedly, there is no perfect formula for marketing for hospitals, but if you craft a plan that incorporates direct mail, electronic mail, and social media, you are on your way to marketing success! Remember, patients can’t frequent a facility that they don’t know exists! So it is your job, as a healthcare marketer, to make them know how great your hospital really is.

Direct Mail Marketing Made Simple And Easy

Direct mail is a topic that a lot of people don’t know how to use. In fact, a lot of people consider direct mail to be much like the MLM industry. They just have no idea of how to make it work, and how to really turn this strategy into a business that they can run on a daily basis. Because of this, many people turn to the internet.

If you’re one of these people who feels like they have no idea of where to start with their direct mail marketing efforts, then know that you’re not alone in feeling this way. The bottom line is that if you want to see more sales in your business, you have to go out and promote yourself. Doing this isn’t hard to do – especially if you have a lot of marketing materials that can help you on your way.

The biggest tip I can give you in terms of advertising your products and services using direct mail is that you want to get as list specific as possible. It doesn’t matter what business you’re in. You can find a mailing list in something called the “SRDS”. The SRDS stands for the “standard rate and data service”, and it’s where you will want to start your marketing efforts when promoting your products and services.

Inside of the SRDS, you can more than likely find a list that is very specific to your offer. You can find a list for whatever product you’re selling. It might not be a very big list, but I’m willing to bet that if you marketed to these group of people, you’ll stand to have a chance of successfully selling your products and services.

Now the average direct mail response rate is around 1%. This means that if you get a good list and you mailed out 100 letters, you can expect to get 1 sale. If you mailed out 1000 letters, you can expect to get 10 sales. If you mailed out 10,000 letters, you can expect to get 100 sales. And etc…

There are a variety of ways to boost your response rate from your direct mail efforts, you just need to know where to start. Here’s a great way to boost the response rate from your direct mail marketing efforts:

- Add some bells and whistles

By “bells and whistles” I mean anything that can improve the response rates of your offers. One of my favorite tool that I like to use is a yellow post-it note. On the post-it note, include something like this:

Hey! Check this out I think you will like it! – J

Notice that I ended with the name “J”. Everybody knows at least someone whose names start with a “J”, so this is a great chance of your prospects to read your entire letter.

Another form of bells and whistles is using dollar bills. Attach a $1 bill to the top of your sales letters, and begin your sales letter like this:

Hello there! My name is “[your name]” and I bet you’re wondering why a $1 bill is attached to the top of this sales letter. Well, I have done this for 2 separate reasons. The first reason is that….

These 2 tips for making your direct mail campaigns work is something that you should put to use in your business today.

Good luck with successfully marketing your products and services.