Direct Mail Marketing Made Simple And Easy

Direct mail is a topic that a lot of people don’t know how to use. In fact, a lot of people consider direct mail to be much like the MLM industry. They just have no idea of how to make it work, and how to really turn this strategy into a business that they can run on a daily basis. Because of this, many people turn to the internet.

If you’re one of these people who feels like they have no idea of where to start with their direct mail marketing efforts, then know that you’re not alone in feeling this way. The bottom line is that if you want to see more sales in your business, you have to go out and promote yourself. Doing this isn’t hard to do – especially if you have a lot of marketing materials that can help you on your way.

The biggest tip I can give you in terms of advertising your products and services using direct mail is that you want to get as list specific as possible. It doesn’t matter what business you’re in. You can find a mailing list in something called the “SRDS”. The SRDS stands for the “standard rate and data service”, and it’s where you will want to start your marketing efforts when promoting your products and services.

Inside of the SRDS, you can more than likely find a list that is very specific to your offer. You can find a list for whatever product you’re selling. It might not be a very big list, but I’m willing to bet that if you marketed to these group of people, you’ll stand to have a chance of successfully selling your products and services.

Now the average direct mail response rate is around 1%. This means that if you get a good list and you mailed out 100 letters, you can expect to get 1 sale. If you mailed out 1000 letters, you can expect to get 10 sales. If you mailed out 10,000 letters, you can expect to get 100 sales. And etc…

There are a variety of ways to boost your response rate from your direct mail efforts, you just need to know where to start. Here’s a great way to boost the response rate from your direct mail marketing efforts:

- Add some bells and whistles

By “bells and whistles” I mean anything that can improve the response rates of your offers. One of my favorite tool that I like to use is a yellow post-it note. On the post-it note, include something like this:

Hey! Check this out I think you will like it! – J

Notice that I ended with the name “J”. Everybody knows at least someone whose names start with a “J”, so this is a great chance of your prospects to read your entire letter.

Another form of bells and whistles is using dollar bills. Attach a $1 bill to the top of your sales letters, and begin your sales letter like this:

Hello there! My name is “[your name]” and I bet you’re wondering why a $1 bill is attached to the top of this sales letter. Well, I have done this for 2 separate reasons. The first reason is that….

These 2 tips for making your direct mail campaigns work is something that you should put to use in your business today.

Good luck with successfully marketing your products and services.

Why Internet Marketing Is Better Than Traditional Marketing

Multi-level marketing has been creating quite a stir in the industry for quite some time. Multi-level marketing business opportunities open horizons for individuals to earn through their individual sales as distributors and from that of their downline. To have stated that MLM businesses thrive because of the sales you and your downline manage to produce, it can be noted that having a lot of contacts can help boost your MLM business. These contacts can basically become your direct consumers or become members of your downline organization, which either way will mean nothing but profit on your side. Since MLM businesses need to be carefully maintained in order for it to flourish. As time drags on, even such an extensive network of personal contacts can wear out. It is therefore of great importance that you find of ways to improve your MLM business, such as lead generation and similar skills.

The dawn of the modern era has become the fount through which developments and innovations spring from. These developments and innovations inevitably lead to the alteration of the world we once knew. Even the marketing industry has been transformed with technology.

Individuals are finding ways to enhance their business. Many turn to conventional methods and rely on offline networking and traditional marketing methods that mainly utilize flyers, banners, and placements in print ads. On the other hand, there are marketers that utilize the internet in order to keep pace with the changing times. Through the internet, marketers such as you will be able to reach out to a wide audience without having to pay a lot.

Good relationships between you and your clientele is an important aspect of the business. Maintaining rapport often leads them to patronize your business, much to your advantage. Many are claiming that the internet eliminates the foundation of relationships since personal interaction is absent and people are only able to communicate through e-mails and the like. However, many may adhere to the thought that relationships can still be built online if one possesses good communication skills. Succeeding in maintaining relationships will more likely lead to repeat transactions.

The internet may indeed eliminate the semblance of intimacy that face to face communications can only provide but this should not hinder you from utilizing it as an effective tool. For you to successfully use the internet, you should take a different approach. If e-mails and phone calls are the only means of communication between you and your clientele, then be sure to make such instances constant in order to replicate the sense of relationship achieved through personal communications. The website also plays an important role since it is what the possible clientele and downline first sees. This is what produces the impression that will either decide if people will be interested or not in your business. In order to further develop good relationships, it is of great importance that the website is closely monitored and that you are able to respond the comments and queries of its visitors. If you fail in doing so, then you fail in establishing relationships that may lead to profit.

The internet is truly an effective tool that enables everyone with an internet connection to reach out to the entire world. A person who is able to make use of the internet as a marketing tool has the advantage of being accessible by worldwide for a fraction of the cost. Moreover, there are quite a number of techniques and strategies that can use for your success in the internet marketing industry.

Simply put, online marketing generally involves marketing through the internet. This can be accomplished through the use of websites, blogs, social media networks, and several platforms. One of the many benefits of internet marketing is that it can reach a great extent of audience and is accessible by nearly everyone, what with the spread of internet connections. What is more, there are several effective and easy methods that can be used in the internet marketing scene.

Online marketing fuses together design, sales, advertisement, and customer service. The website provides a lasting first impression with its design and layout. Most are encouraged to purchase products and services from website that have a “professional look.” The website also often becomes the point of sales, through which customers need only to enter their personal information and payment modes. Such sales are becoming more popular because of its ease of use. Advertisement is also easily achieved since many stumble upon websites, intentionally or not. Ads can also be placed at more popular websites for full efficacy.

Online marketing is relatively inexpensive compared to traditional marketing methods. It cuts off the cost of having to print out promotional materials. What is more, it has the benefit of being able to reach out to a wider audience without having to spend much time and effort.

Further, there are quite a number of internet marketing strategies that you can use to boost your business. Search engine optimization basically involves utilizing popular keywords or search queries to bring the website on top of the results page, since such websites are more frequently visited as to those shown in later pages. Search engine optimization can be used for news, video, image, academic, and similar searches that can more or less generate traffic for the website. Social media marketing is also creating some waves in the internet marketing industry. It basically involves messages from the business that can be shared by users. And because social media networks have become some sort of authority, users are more likely to trust the advertisements and messages posted on it. Among the common internet marketing strategies is e-mail marketing wherein the distributor or business owner directly sends e-mail messages to potential clientele. These messages may contain promotions of the products, invitations to join the downline organization, and even solicitation for donations, and many others. Indeed, internet marketing is something that offers more opportunities to earn.

On the other hand, traditional marketing generally involves the use of traditional marketing methods. Flyers, banners, and the like are often used in traditional marketing. People who rely on traditional marketing value the importance of the personal touch in the business. It is indeed effective in the improvement of the business but often gradually sets in because of the many constraints set upon traditional marketing.

Marketers should, however, take into consideration the time and effort that traditional marketing demands. People have to spend a lot of money on promotional materials and you have to become physically involved in attracting prospects for your business. Unfortunately, less and less people actually give their attention to such things because of their busy schedule. Peopel nowadays rely on the internet as their source of information

In-arguably, traditional marketing is a time-tested marketing method. However, the developments and innovations brought by technology can open brighter opportunities and widen horizons for profit. Internet marketing allows you to reach out to a wide target audience without having to pay a lot. With online marketing, you are spared from the high costs of marketing tools such as banners and flyers while you are able to market your products across regions. Simply put, internet marketing is better than traditional marketing.

Direct Mail Marketing: Right on Target

One of the reasons that direct mail is the ultimate form of marketing is that it’s targeted marketing. You’re using a rifle, not a shotgun. When you advertise in papers, magazines, or on TV or radio, you’re “shotgunning” your offer out to all sorts of people, most of whom will have no interest in your service or products. Direct mail lets you zero in on exactly the type of people you want to reach.

That customization makes all the difference. You can spend your money to reach the people who are most likely to do business with you, not waste it on the general public. You learn what worked best and where they learned about your offer, unlike television, radio, magazine, or newspaper ads, so you save money. Your sales message can be confidential, personal, and one-on-one-and that’s very powerful.

With direct mail, there are no limitations. You have total flexibility and control over the length and format of your sales message. Other forms of advertising make you conform to their rules; not direct mail. You have the power to make your sales message say what you want it to, and to ask for the offer in a direct way. When you mail 10,000 pieces of mail, it’s like having 10,000 salespeople in an envelope. Don’t get me wrong-I realize that if you had a sales force making calls, they’d probably have a better ratio of orders per people called than direct mail. In fact, it would be very unusual if they didn’t.

But how many people can a salesperson reach in a day? Ten? Twenty? They’re limited by how many businesses or consumers they can call or call on. With direct mail you can mail as many pieces as you like. They may not have the impact of the face-to-face salesperson, but they’ll do a better job because you’ll get more orders. Salesmanship is great, but few of us can afford to send a big sales team out to call on our prospects.

Direct mail is the ultimate marketing research tool, too. It’s the ultimate way to reach new customers, and it’s relatively cheap, because you can test-mail. You can make small mailings to start with; and then, when you see results, you can double, triple or quadruple the number of mailings you make.

I believe direct mail has proven itself to be a powerful communication tool, even in this age of electronic marketing. It’s tailor-made for two-step marketing, and you can use it for any business. Some people think that if they have a store, they can’t really use direct mail because all of their sales happen in the store-but that’s not true, because it can bring people in the door who might never have come otherwise. It can make you a great deal of money-and you should get involved with it as soon as you can.

You know how a shotgun works; it sends out a spray of shot that hits everything within a certain distance. If you’re using a shotgun approach to marketing, your message scatters in all directions. Mostly it hits the wrong targets. Radio ads, television ads, billboards, newspaper and magazine ads-all those are shotgun approaches. You message is wasted on most people. That’s just the nature of a shotgun.

On the other hand, you’ve probably heard about sniper rifles, and how a really good sniper can hit a target hundreds or thousands of yards away. Rifles offer extreme accuracy. When you extend this analogy to your marketing, you’re talking about precision and control, putting your sales message exactly where you want it for maximum impact. There’s very little in the way of wasted resources. While you won’t hit everyone, at least your mailing is reaching only people you already know are interested in the types of products and services you sell, whether you’re a local reaching out to specific people in the community or a nationwide mail-order firm. Your list may consist of your own customers-people you’ve sold similar things to before-or a rented list of those who’ve bought similar things from other people.

The fact that a direct mail package is basically a sales rep in an envelope is particularly effective. You can present your entire sales presentation in an envelope thousands or millions of times, and never have to worry about your sales reps getting temperamental, tired, or depressed-and they never ask for a raise. When people open your envelope, you make them a big promise and a guarantee of what they’re going to receive when they do business with you. If you use two-step marketing, you invite them to ask for more information. If you’re a local business, you can invite them to come into your store for a sale or special event.

Direct mail is salesmanship. It’s about taking the very best qualities you see in an entire sales presentation and reducing it to one package. It answers all the major objections a prospect buyer will have. It makes all of the benefits come to life and creates a great sense of urgency to get them to respond now. Your strategy can and should include lots of follow up. Recently, I handled a two-step campaign where we follow up with a 44-page sales letter. During those 44 pages, we reveal everything. It gets people fired up, excited, and ready to go.

You can start small with direct mail, and grow it as your business expands. That’s another aspect of total control; the scale is up to you. You can go as big as you can afford, or advance slowly. I love this aspect of control, as I believe any entrepreneur would. Control feels good. You’re not giving your money to some magazine, paper, radio station, or TV station. You don’t even have to give your money to a mailing house. You can do it all yourself if you want.