Direct Sellers: Make the Most of LinkedIn Updates and Upgrades

Though there are many popular social networking sites out there, LinkedIn continues to be the leading social media platform for making social and business connections. It’s a great way for professionals and business owners to connect, engage, and interact with each other, and information shared within the site is usually very valuable and informative, unlike other social networking sites such as Facebook and Twitter, where posts tend to be more on the personal side.

Just recently, both Facebook and Google+ have rolled out some new features, and it seems LinkedIn isn’t planning on being left behind, updating and upgrading as well. It recently acquired IndexTank, which provides real-time hosted search technology, and plans to improve the internal search within LinkedIn in the months to come.

This is definitely cause for excitement among LinkedIn users. An excellent search feature can really help direct sellers and small entrepreneurs in their branding campaign, as they will be able to search for and react to information about their brand as well as those related to it. This could also help them in gaining valuable feedback on how other people see them, and find new connections and network with fellow entrepreneurs who can potentially become partners and colleagues.

Another new feature that LinkedIn has released is the ability of companies to post status updates on LinkedIn, which is somewhat similar to how Facebook company pages can post updates that will appear in people’s newsfeeds. This is an excellent addition to LinkedIn that people are excited about. Users can now get company updates right in their newsfeeds, so that they’re always updated with the current news and ongoing events of the companies they’re following.

What does this mean for direct sellers? Well, it’s definitely a great way for them to make sure that they’re always kept up to date with any happenings in their company. Since you’re also given the ability to like and comment on the update, this also helps with your branding campaign as it can foster recognition of your name as you participate in discussions and comment on posts.
You can engage with both your company and its entire network through these company updates. Don’t be a wallflower – be part of the conversation so you can gain new prospects and generate new leads. Maximize this new feature by building better relationships with your company and network.

LinkedIn has also recently acquired a whole slew of other services, and many are still speculating on how these will improve the social networking site for professionals and business owners. Their recent acquisitions include:

• Connected, a personal relationship contact manager. No plans yet on how this will be integrated with LinkedIn, but it will be interesting to see what the site comes up with in the coming months.

• Cardmunch, an iPhone app that can digitize business cards. Again, it’s still up for speculation how LinkedIn plans to use this on their site.

• ChoiceVendor, a provider of reviews and ratings of B2B service providers.

• mSpoke, a technology that recommends content, and which is actually already a LinkedIn Today feature on people’s homepages. The technology suggests new articles that may be of interest to the users.

Social networking sites are really pushing the limits on what they offer to the people, so users should definitely use these new additions and features to their advantage. For direct sellers, LinkedIn continues to be a great way to connect with other professionals and network with your peers, so it’s really important that you understand these new updates so you can utilize them in your branding campaign.

As a direct seller, you don’t just represent yourself – you’re also representing your company. So it’s important to make sure that your values are on par with the company you’re representing. Also, you should make sure that you’re always updated with the current news and events of your company so that you aren’t left behind. With this new feature of LinkedIn’s, you can easily subscribe to your company’s status updates so you don’t miss out on any important information it wants to deliver.

So to direct sellers: make sure you aren’t left behind by the additions and upgrades that the social networking sites you’re part of are releasing. Learn and understand them so you can utilize them in your branding campaign.

Marketing Authorisation – Medicinal Products

Marketing Authorisation: Medicinal Products The case of R (on the application of Merck Sharp and Dohme Ltd) v Licensing Authority [2005], concerned the application for marketing authorisation for a generic product which was based on Product C (see below).

The claimant had marketing authorisations for three medicinal products used in the treatment of osteoporosis and three generic companies sought marketing authorisation for Product C.

Product A – was authorised by the European Community in 1993;

Product B – was authorised in 2000

Product C – was a generic product based on Product B (a copy of Product B).

When a company applies for marketing authorisation for a product, it is a requirement under the European Parliament and Council Directive (EC) 2001/83 (the “Directive”), to supply a full set of data in order to show the safety and efficacy of the product.

There are instances under the Directive when an applicant can simply rely on data submitted in respect of a previously authorised product. For instance, the applicant could refer to data already submitted in respect of a product with marketing authorisation, where the applicant is seeking authorisation for a product ‘essentially similar’ to a product holding a marketing authorisation for ten years (as per the United Kingdom and pursuant to art 10(i)(a)(iii) of the Directive).

In seeking marketing authorisation for Product C, the generic companies relied on data submitted in relation to Product A and Product B. However, although Product A and Product B contained the same active ingredient, they were not ‘essentially similar’ within the meaning of the Directive. This meant that they differed in respect of their posology (the schedule of dosage). The defendant accepted that the generic companies did not have to provide any further data but the claimant argued that such an approach was unlawful and in breach of the Directive. The claimant made a reference to the European Court of Justice (“Court of Justice”).

The claimant contended that the issue was as yet unresolved by the rules laid down in previous decisions of the ECJ. In particular, it was argued, that there had been no cases where a difference in posology had been the subject of a decision.

The application was dismissed. The ECJ held that:

The principles laid down by the ECJ in earlier decisions were clearly applicable in this case and there was no uncertainty;

Although it was true that a change in posology had not previously been the subject of a decision, it was for the ECJ to interpret the EC Treaty and the relevant principles by which it was to be interpreted, and for the domestic court to apply those principles to the particular case.
No new principles arose in the instant case.

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© RT COOPERS, 2005. This Briefing Note does not provide a comprehensive or complete statement of the law relating to the issues discussed nor does it constitute legal advice. It is intended only to highlight general issues. Specialist legal advice should always be sought in relation to particular circumstances.

Direct Mail Marketing Made Simple And Easy

Direct mail is a topic that a lot of people don’t know how to use. In fact, a lot of people consider direct mail to be much like the MLM industry. They just have no idea of how to make it work, and how to really turn this strategy into a business that they can run on a daily basis. Because of this, many people turn to the internet.

If you’re one of these people who feels like they have no idea of where to start with their direct mail marketing efforts, then know that you’re not alone in feeling this way. The bottom line is that if you want to see more sales in your business, you have to go out and promote yourself. Doing this isn’t hard to do – especially if you have a lot of marketing materials that can help you on your way.

The biggest tip I can give you in terms of advertising your products and services using direct mail is that you want to get as list specific as possible. It doesn’t matter what business you’re in. You can find a mailing list in something called the “SRDS”. The SRDS stands for the “standard rate and data service”, and it’s where you will want to start your marketing efforts when promoting your products and services.

Inside of the SRDS, you can more than likely find a list that is very specific to your offer. You can find a list for whatever product you’re selling. It might not be a very big list, but I’m willing to bet that if you marketed to these group of people, you’ll stand to have a chance of successfully selling your products and services.

Now the average direct mail response rate is around 1%. This means that if you get a good list and you mailed out 100 letters, you can expect to get 1 sale. If you mailed out 1000 letters, you can expect to get 10 sales. If you mailed out 10,000 letters, you can expect to get 100 sales. And etc…

There are a variety of ways to boost your response rate from your direct mail efforts, you just need to know where to start. Here’s a great way to boost the response rate from your direct mail marketing efforts:

- Add some bells and whistles

By “bells and whistles” I mean anything that can improve the response rates of your offers. One of my favorite tool that I like to use is a yellow post-it note. On the post-it note, include something like this:

Hey! Check this out I think you will like it! – J

Notice that I ended with the name “J”. Everybody knows at least someone whose names start with a “J”, so this is a great chance of your prospects to read your entire letter.

Another form of bells and whistles is using dollar bills. Attach a $1 bill to the top of your sales letters, and begin your sales letter like this:

Hello there! My name is “[your name]” and I bet you’re wondering why a $1 bill is attached to the top of this sales letter. Well, I have done this for 2 separate reasons. The first reason is that….

These 2 tips for making your direct mail campaigns work is something that you should put to use in your business today.

Good luck with successfully marketing your products and services.