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3 Marketing Techniques That Can Ignite Your Sales

If you want to make more money in your business, you have to plan for success. There are a lot of techniques out there that can make you profitable, but only a handful of them will work tremendously for you. There are some marketing activities that you will want to implement in your business if you can to be ready for success.

These tips are easy to use, and you should start implementing these strategies in your business right away. It’s what I did once I discovered these techniques.

Here’s the first tip for making more money in your business:

1) Find the market first, then give the product or service

This is a marketing fundamental that a lot of business owners don’t understand. If you want to make money in your business, you have to find the market first, and then find the product. Most people who starts off marketing have a product that they want to sell, and then goes to find someone to sell them to. This is the backward way of doing things.

Instead if you have a product along your list of products that are known to sell well, put them up for display and offer a good discount for these people so that they can take advantage of it. This will inspire a “pull” vs a “push” mentality, and it can get people to view you ask an expert in your niche.

Here’s another tip for making more money in your business.

2) Develop a USP

Your “USP” stands for your “unique selling proposition”, and it answers the following questions:

“Why should I choose you, vs any other similar option that I have at my disposal?”

If you can have a great answer to this question, you’ll find yourself with a competitive edge over your competition. I would advertise this USP all over so that you can get an influx of new customers to your business. This will be your “trade secret”, and it’s something that you don’t want to give out for any or no reason at all.

The thing that makes your USP unstoppable is that nobody knows about it. Your competitors will still try to follow your USP, but you are the true originator of them all. So people will remember your USP much more before your competitors.

Your USP can be a variety of things. It can be existing customers, money back guarantee, a newly devised product, overnight shipping, and etc. This should be enough to get the mind jogging.

Here’s the last tip for making money in your business:

3) Have a high quality product

If you want your customers to keep coming back for more, you have to have a high quality product that delivers. Nothing is more frustrating than ordering a product only to have it not deliver on its promises. This is the fastest way to inspire more refunds.

These 3 tips for making money in your business are things that you should consider doing right away. They can really help to take your business to the next level.

Marketing Authorisation – Medicinal Products

Marketing Authorisation: Medicinal Products The case of R (on the application of Merck Sharp and Dohme Ltd) v Licensing Authority [2005], concerned the application for marketing authorisation for a generic product which was based on Product C (see below).

The claimant had marketing authorisations for three medicinal products used in the treatment of osteoporosis and three generic companies sought marketing authorisation for Product C.

Product A – was authorised by the European Community in 1993;

Product B – was authorised in 2000

Product C – was a generic product based on Product B (a copy of Product B).

When a company applies for marketing authorisation for a product, it is a requirement under the European Parliament and Council Directive (EC) 2001/83 (the “Directive”), to supply a full set of data in order to show the safety and efficacy of the product.

There are instances under the Directive when an applicant can simply rely on data submitted in respect of a previously authorised product. For instance, the applicant could refer to data already submitted in respect of a product with marketing authorisation, where the applicant is seeking authorisation for a product ‘essentially similar’ to a product holding a marketing authorisation for ten years (as per the United Kingdom and pursuant to art 10(i)(a)(iii) of the Directive).

In seeking marketing authorisation for Product C, the generic companies relied on data submitted in relation to Product A and Product B. However, although Product A and Product B contained the same active ingredient, they were not ‘essentially similar’ within the meaning of the Directive. This meant that they differed in respect of their posology (the schedule of dosage). The defendant accepted that the generic companies did not have to provide any further data but the claimant argued that such an approach was unlawful and in breach of the Directive. The claimant made a reference to the European Court of Justice (“Court of Justice”).

The claimant contended that the issue was as yet unresolved by the rules laid down in previous decisions of the ECJ. In particular, it was argued, that there had been no cases where a difference in posology had been the subject of a decision.

The application was dismissed. The ECJ held that:

The principles laid down by the ECJ in earlier decisions were clearly applicable in this case and there was no uncertainty;

Although it was true that a change in posology had not previously been the subject of a decision, it was for the ECJ to interpret the EC Treaty and the relevant principles by which it was to be interpreted, and for the domestic court to apply those principles to the particular case.
No new principles arose in the instant case.

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© RT COOPERS, 2005. This Briefing Note does not provide a comprehensive or complete statement of the law relating to the issues discussed nor does it constitute legal advice. It is intended only to highlight general issues. Specialist legal advice should always be sought in relation to particular circumstances.