5 Questions to Ask a Direct Mail Agency

Scads of companies say they provide direct mail marketing assistance. You have full-service marketing agencies, who do a little bit of everything. You have freelancers, one-man shops you offer personalized service at low prices. And you have dedicated direct mail marketing agencies. How can you know who can really help you get results? Start by asking these questions:

  1. Where do you begin with a direct mail campaign? They should respond with a question in turn: What do you want to accomplish with this campaign? If they start rattling on about who will design the piece and what it will do, they aren’t listening to you. A great direct mail marketer will take the time to understand your goals and expectations. They’ll help make sure those are realistic. Only after understanding that should they start talking about nuts and bolts topics.
  2. Do you do all your work in-house? Some companies will outsource various bits and pieces of the direct mail campaign-some might not have a designer on staff, others might want a specialized copywriter. It’s not necessarily a bad thing if they outsource, but ask for a sample of the designer’s work. Make sure it’s in line with your aesthetic and the message you want to get across.
  3. Where do you acquire your lists? This is a big one. Unless you’re providing a list of your own, nothing will make or break your campaign faster than list quality. If they’re purchasing a list, make sure it’s from a reputable source. Make sure you understand if you’re leasing or buying the names (in other words, can you use them again or is this a one-time deal). If they’re compiling the list from their own internal data, understand where that information is coming from, how often they update the list and what demographics and psychographics they’re screening for.
  4. How do you measure results? If they start hemming and hawing and telling you that it’s not possible to really track the return of direct mail marketing, run away. Far away. While it’s true you can’t track every last cent, you can still track any number of factors and figure out how those affect your bottom line. That might mean measuring how many people visit a landing page, send a return mailer, call a special phone number, redeem a coupon or dozens of other success metrics. If your direct mail company isn’t interested in measuring results, you shouldn’t be interested in working with them.
  5. Does it feel right? This is the question you have to ask yourself. There are many, many great direct mail companies out there. There are lots of people who are good at what they do. But it ultimately has to be a good fit for you. Make sure they have experience working in your industry, you like the style of their work, and you enjoy being around them. That’s more important than you might think.

By asking the right questions ahead of time, you can make sure you’re working with a direct mail company with your best interests at heart. We’ve love to answer any questions you may have. Get in touch.

Heavy Vehicle Driver Fatigue: How To Avoid It

In order to avoid feeling tired or exhausted while driving a heavy vehicle, drivers should take certain precautions. Usually, during heavy rigid truck training in Melbourne, drivers are made aware of these tips before obtaining their truck licence training in Melbourne.

Here are a few safety precautions you need to avoid to avoid heavy vehicle driver fatigue:

Don’t drive for more than 8 hours at a time.

Drivers of heavy vehicles should not drive for more than eight hours at a time. This will help to prevent driver fatigue and allow the driver to take regular breaks.

Employers of these drivers should also schedule their work accordingly so that the drivers do not have to drive for more than eight hours at a time. This will allow employees working those kinds of shifts enough rest before starting a shift again later on in another part of town where there may not be as much traffic. It would just make the entire process smoother for the drivers and keep them safer while on the job.

Don’t drive during the night or early morning.

Drivers of heavy vehicles should avoid driving their vehicles during the night and early in the morning as it is harder to maintain control over your environment while driving under these conditions. In order to stay safe, drivers should instead take regular breaks every couple of hours so that they can rest from all this hard work.

Take breaks every 2 hours, even if it’s just to stretch your legs and get some fresh air.

Drivers should also take a break from driving at least every two hours, even if it is just to stretch their legs and get some fresh air. This will help them feel more alert when they resume driving and can help keep them safe while on the road.

Get enough sleep before you start driving; don’t go on the road sleepy.

Drivers of these vehicles must get enough sleep as well, as they do not want to be on the road while sleepy. Doing so can be very dangerous, and it is important for drivers to make sure that they get enough sleep before hitting the roads in a heavy vehicle.

Driving while feeling sleepy can mean that they could fall asleep behind the wheel, and this can lead to deadly accidents. It is important for drivers to be aware of the dangers of driving while tired and take steps to avoid it by getting enough sleep before they start their journey.

If you are feeling drowsy, pull over and get some rest. Driving when you’re exhausted isn’t worth risking your life or the lives of others on the road. Fatigue can be just as dangerous as drinking and driving, so don’t do it.

Eat healthy snacks that will keep you energized while you’re on the road.

Keeping yourself energized is also very important when you are on the road for long periods of time. Make sure that you eat healthy snacks during your break times in order to keep yourself energized. If you’re starting to feel drowsy, it is best to pull over and get some rest. Driving when tired can be just as dangerous as drinking and driving, so make sure you don’t do it. Eating healthy snacks while on the road will also help prevent fatigue from setting in too early in your trip.

The dangers of driving when tired have unfortunately led many truck drivers into accidents, with fatalities being reported yearly due to this issue not being dealt with properly by companies hiring these heavy vehicle drivers or even by themselves if they are self-employed. It is also important to rest properly before driving so that you are well-rested when it comes time for the journey. Try not to drive just after waking up, because this can be dangerous due to grogginess caused by sleep inertia.

Try not to drink too much coffee or other caffeinated drinks while driving; they can make you jittery and unfocused.

Many people think that drinking coffee will help them stay awake and alert, but this is actually not the case. However, caffeine can have the opposite effect and make you feel more tired. It is best to avoid caffeine if you are feeling drowsy or fatigued while driving.

The best kind of drink to use to keep you awake and alert is a drink that contains both caffeine and sugar. This kind of beverage will give your body an energy boost without making you feel jittery or unfocused.

If possible, try to avoid long drives during times when traffic is heavy (rush hour).

Heavy vehicles should avoid going out on the road when there is heavy traffic because this can lead to driver fatigue. When there is a lot of congestion on the road, drivers are often stuck in their vehicles for long periods of time, which can lead to boredom and fatigue. It is best to avoid driving during these times if possible.

Heavy vehicle driver fatigue is a serious issue. If you are driving for more than 8 hours, it’s important to take breaks and not drive alone.

Property Investments – Direct and Collective Investments

Investment Options

Access to property investments is well-established, with a range of direct investment opportunities and collective investments available for both retail and institutional Investors alike. In the first instance we should look to the range of property sub-sectors available for consideration, and further investigate both direct and collective access points for the sector in general.

The main property sub-sectors that may be available for smaller investors are:

Residential
Commercial
Student Accommodation
Care Homes
Hotels
Leisure / Tourism
Development
Agricultural
Forestry
Within each sub-sector lies a range of possible entry points for Investors; broadly categorised as either direct investments or collective investments. Collective investments being either regulated or unregulated fund arrangements, where Investors capital is pooled so as to acquire a basket of assets, or participate in a project with a large capital requirement. Direct investments on the other hand are simply straightforward acquisitions of property assets by the Investor. There are, for example, funds for residential, student accommodation commercial and most other sub-sectors, and likewise, there are options for Investors to directly acquire investment properties in each of these sectors via freehold or leasehold title.

Direct investments – Simply the acquisition of property assets by the Investor, direct property investments take many forms; from the acquisition of property for improvement and sale; through to acquisitions for leasing/rental to a tenant or operator. For the Investors with sufficient capital or finance, direct investments remove the majority of risks specific to collective investment schemes where Investors are reliant on the external management of a property portfolio. Direct investments do however carry asset-specific risks; property assets can incur significant financial liabilities including on-going maintenance, tax and round trip purchasing costs (the cost of buying and selling an asset).

Property investments, especially direct property investments, provide the Investor with a level of security that paper-based investments do not due simply to the fact that quality property assets retain capital value throughout the long-term, which in the case of well-chosen properties in good locations, is unlikely to fall and cause the Investor a capital loss. Provided the Investor is prepared and capable of tolerating the illiquidity associated with physical property assets, this asset class provides true diversification out of traditional financial assets such as stocks bonds and cash.

For the direct Investor, careful consideration should be given to the due diligence process during the asset identification and acquisition stage, as in most regions this will require specific professional input from legal practitioners, surveyors, valuation agents, and in the case of niche property investment projects with a specific strategy Investors must also consider the counterparty risk in that in many cases Investors might be reliant on the performance of a strategy manager to achieve the expected returns from investing in their strategy.

Collective investments – Property funds come in all shapes and sizes, and invariably involve a Fund Manager acquiring a basket of properties in line with the fund’s investment strategy, and managing those assets on behalf of Investors in the fund. There are funds, both regulated and unregulated, that invest in all of the major property sub-sectors. One can find opportunities to invest in residential real estate, student accommodation, care homes, commercial real estate, shopping centres and property developments. Some of these funds cater only to large Institutional Investors, whereas other offer lower entry levels for smaller Investors.

The structure of collective property investments varies from fund to fund. Some are highly regulated affairs, established and operated by major asset management groups, others are small, niche operations established to capitalise on current short term opportunities or niche sectors or markets. Collective funds may be listed on an exchange, allowing smaller Investors to trade in and out of the fund as and when they please. This removes the potential illiquidity associated with the property asset class, however this also detracts substantially form the returns generated from the underlying property assets as some capital is never invested in order to ensure that redemptions can be made from cash without liquidating part of the underlying portfolio.

Whether listed or unlisted, regulated or otherwise, collective investments in property assets offer access to the asset class for the smaller Investors, although in many cases the cash flow dynamics of securitised investments differ greatly from direct investments in property assets.