Direct Sellers: LinkedIn for Business

The recent years have brought about the huge growth and popularity of social and business networking sites. Though people were skeptical in the beginning that these sites would really work, nowadays, most people and businesses have realized that these networking channels have opened up opportunities that had not been available in the past.

LinkedIn is the largest business networking site online, with over 120 million users and still growing. As a direct seller, you may have set up a profile with LinkedIn, and you may occasionally visit the site to keep updated with what’s happening, but are you really using this site to the best of your advantage? Have you realized the various ways you can use LinkedIn for building your business?

Though you may think that LinkedIn is great for increasing your sales, the real power of this business networking site is that it’s a powerful tool for building and maintaining relationships. Successful companies and entrepreneurs know the importance of networking in the world of business. And as the saying goes, sometimes it’s not what you know but who you know.

Here’s a step-by-step guide in using LinkedIn for Business:

1. Craft a Compelling Profile

Before you should go ahead with networking and using other LinkedIn features for building your business, it’s important to start with creating and crafting a compelling profile. A good profile will help you attract people’s attention, increase your visibility, and help you achieve better rankings in the search engines. As a direct seller, there’s a lot of value in achieving these three things.

Some quick tips for creating a compelling profile:

• Put up a professional-looking photo

• Make sure your professional headline really sums up what you do

• Take advantage of linking to your websites

• Include your work history and education

• Write a great summary of what you do

• Add a bit of personal information

• Complete your profile as much as you can

2. Form connections and build up your personal brand

Since LinkedIn is a social networking site specifically for professionals and business owners, the real power of it comes from the connections you form within it. After you’ve created an attractive profile, it’s now time to add people you know and connect with these people. This is the best way to build up your personal brand and increase your credibility.

To be truly successful in business, one of the most important things is to build trust. The more you form healthy connections and build relationships with people, the more people trust you.

Here are some tips for using LinkedIn to form connections and build your personal brand:

• Post status updates

• Comment, like and share other people’s status updates

• Contribute to Answers

• Contribute to Groups and participate in discussions

• Show off your expertise

3. Find people who can help you achieve your goals

As a direct seller, what exactly are your business goals? Do you want to increase sales, get new customers, acquire new partners, or generate new leads? It’s a good idea to be very specific with your goals.

After you’ve defined your business goals, you can now use LinkedIn to find people who can help you achieve these goals. The power of LinkedIn lies in the network you have.

When you think about it, the real value of LinkedIn actually comes from your 2nd and 3rd degree connections, not your 1stdegree ones. Your 1st degree connections are people you already know and interact with, but if you really want to take your business further, you need to network with people whom you don’t know but may be able to help you achieve your goals. And because LinkedIn easily shows the connections you have, you can ask the person you know to introduce you to the person they know who can help you. This is the best way to get their attention – through a mutual friend or acquaintance.

4. Harness the power of LinkedIn Groups

Perhaps the greatest value of using LinkedIn for your business is its Groups feature. Because here is where discussions happen, where people exchange ideas and information, and where relationships and connections really form.

Through LinkedIn Groups, you can ask questions and get valuable answers from the members. You can also answer questions to help you gain visibility and build credibility. Don’t try to do a sales pitch – this is not the platform for that. By providing really useful information, you increase people’s trust in you, which is more valuable.

Also, when you’re a member of a group, you can actually contact other members directly, even those not within your first, second, or third degree network. This can prove invaluable in business, since it’s all about forming connections and building relationships.

Truly, there’s a lot of value that LinkedIn can provide for your business. Once you really understand how to use this excellent platform, you can really take your direct selling business to new heights it has yet to reach. So if you haven’t gotten started, the right time to do so is now.

Hampton Roads Virginia Market Update and Action Plan

Al Czervik from the movie “Caddyshack,” played by Rodney Dangerfield, gets a call on the golf course: “Hello. It’s my broker. What? Then buy, buy, buy! Oh, everyone’s buying? Then sell, sell, sell!”

What I learned from Al is don’t follow the herd, they are generally wrong and late. If everyone wants to buy, look around, it’s probably the top. Definitely if everyone is heading for the exit, it’s the bottom.

The same is true in the real estate market. When consumer confidence is down and doom and gloom is in the media, look around. Is it time to follow the crowd and buy gold, or zig when they zag and buy real estate?

As all real estate is local, here are the numbers for our region. According to the Virginia Association of Realtors 4th quarter report ending 2011, our sales volume numbers are up from 3969 in Q4 2010 to 4480 in 2011, a 12.9%. That is the highest percentage increase in the state. Also our area rate of foreclosure has dropped 26% from the same period last year. However our median home price is down from $209,900 to $194,000 a 7.6% decrease. So what do these numbers and statistics mean to you. Well that depends on your situation.

If you are a first time buyer, now would be the time to jump in, the water is warm. It is an unprecedented time for you. Interest rates and home prices usually have an inverse relationship. When home prices are high, rates are low or when rates are high prices are low. Right now it is the perfect time to get started on your first home because both the rates and prices are low. First time home buyers are recognizing this and the numbers reflect that. There is an increase in demand for homes under $200,000 and sales are up in that price point from 4th quarter 2010 even without the tax credits. The thing you are racing against is the interest rate clock. While prices of homes may start to stabilize for the under $200,000 price point, a slight tick up in interest rates can cost you thousands in interest or lessen your buying power.

What if you are a move up buyer? Your family is expanding; job is stable and you may have gotten that first promotion. Good news for you too! Your home under $200,000 is in demand and home sales in the over $300,000 price point numbers are down from last year. You get the best of both worlds. While home values are down from their peak, you get the added advantage of more than making up the decline on the buy side. For instance if the market value for your home use to be $200,000 and now its $180,000, at 10% decrease from the peak, that’s OK because the larger home that was $400,000 is now $360,000 the same 10% decline more than covers the market value adjustment when you sold. Again, your race is against the interest clock.

Real estate investors? The investors I know are losing sleep at night hoping the economy does not recover until they have a chance to buy as much rental property as they can. As an investor my self, what I see is that with rates low and prices low, the margins are such that cash flow will usually allow you to hire a property manager freeing you up to spend time with your family or simply focus on buying. I have also seen more sellers offering owner financing and low down payment loans on certain foreclosure homes. Buy and hold investors know that it is not how high you sell but how low you buy that will help fund your children’s college or line that retirement nest egg.

Where does that leave home sellers of the more expensive homes in this buyers market? Well don’t feel bad. While it has been said that we are in a price war at a beauty contest, homes are still selling. Say you have a large two story home on a large wooded home site. The kids are all off doing their own thing and you envision doing better things with your time than rake leaves and vacuum bedrooms that nobody uses. Here is the strategy for you. If you have the ability to rent your home and buy your one level low maintenance home that would be the right direction. Supply and demand of rental homes has driven up the rental rates while the low interest rates let you maximize your buy side. Use a professional property manager to handle the details and sell when the market recovers. It is not a direction for everyone, but one to consider.

Another thought is offer owner financing. I have purchased several homes this way and it is a win/win. You get to earn a higher rate of return on your money than what the banks are paying and often can sell your home quicker and for more than with conventional mortgage terms. Have the buyer pay off the balance in 5 years to get the bulk of you money in a lump sum when the lending guidelines come back to the center of the spectrum and they can refinance. Again, not for everyone but by surrounding yourself with a good attorney and real estate agent, this could be an option.

If both of those options make you queasy and would keep you up at night, no problem; lets examine the ugly truth of getting your home sold. Countless articles have been written on getting your home in the proper condition to sell. Fresh paint, uncluttered, you know the drill. In today’s market those are a given if you want to get top dollar.

Truly achieving top dollar for your home starts with realistic pricing from the start.

Here are some common home pricing mistakes. Many home sellers price their home based on what their neighbors’ asking price is for their home. The problem with that strategy is that the neighbors can ask anything they want for their home and if they are priced above market value (and yours is nicer and better cared for) you price yours even higher still.

Other home sellers get their perception of their home’s value from the tax assessment. The drawback here is, that recently, there is seldom a correlation between tax assessment and market value. I have seen few homes in the area selling above assessment, far more selling well below assessment. It is hard to find a rhyme or reason between the two.

Lastly I see home sellers list their home with the highest bidder. Many articles suggest interviewing three agents. Sound advice if you are comparing their marketing strategy and knowledge. Not so good if you simply put your home in the hands of the highest bidder. If one agent tells they can sell for $400,000 the next tells you $425,000 and the next $450,000 it is human nature to go with the highest price, but is the high bidder telling you what you want to hear to get a listing or the truth? It is hard to go into some ones home they have loved and cared for, have their heart and soul into, and created family memories in, and be the bearer or bad news. Believe me I have done it plenty of times.

Choose your agent for experience, marketing, and service.

There are serious downsides to overpricing. You will have fewer showing. Let’s face it, agents want to show, and buyers want to see homes that are good buys. With today’s technology, agents set up their buyers in an automatic search where their criteria are set for area, price and other wants. As soon as a new listing hits the multiple listing service every buyer that is interested in a home in your area and price range will get an instant e-mail with your home. The listings then feed out to dozens of other search engines world wide. While in the past it used to take some time to get maximum exposure, it now takes minutes. If you have few or no showing during the first 30 days, that is market feedback.

You’ll help get your neighbor’s home sold. I often hear, “I want to start above market value to leave myself some wiggle room, I can always come down”. While it is true, you can always come down you end up missing the crucial first 30 days and often make other comparable homes that are priced to market value look that much better. The truth is that most buyers would make a full priced offer on a home that is priced well before making a low offer on a home that is priced too high. Think about your own buying habits. If you go into a store a see a chair for $100, then see the same chair in another for $100 then the same chair in a third store for $80, you recognize the least expensive chair as a good value and buy it full price. The same is true with home buyers, nobody knows the market better than a buyer actively looking. They will make offers on the homes that are the perceived best value.

So what’s the solution? Consider having your home professionally appraised by an independent certified appraiser. It boggles my mind sometimes how people will think nothing of spending $100 to have their $2000 used car detailed before selling it but won’t spend the $300-$400 having what is usually their most valuable financial asset appraised before listing. Having your home pre-appraised offers several advantages. First it helps you make sound financial decisions on the buy side. You don’t start looking at homes to buy based on an unrealistic dollar amount that you net on the sale of your home. Second in a declining market it helps you avoid chasing the market down. What I have seen happen time and again is sellers pricing above market value and as the market declines they reduce their price but it is still above the market. The market declines again and they reduce again but it is still above the market. If they priced at, or better yet, slightly below the market, their home would be the perceived good value get lots of showing and produce several offers. That is marketing in its truest form. It saddens when I meet with someone who had their home on the market for months, or worse years, and had continually reduced. If they priced it slightly below market a year ago they would have been financially better off.

With tight credit guidelines there is more involved than simply a ready willing and able buyer and a ready willing and able seller coming to an agreement. The bank supplying the money also has a say in the price before they agree to lend. Bottom line is buyers will not pay and banks will not loan on higher than appraised market value. Having the ability to leave a copy of the appraisal on display for buyers to see and having the list price match the recent appraisal will make home shoppers looking at your home feel more confident in the same way that a used car buyer can get a Carfax Report before purchasing.

The last advantage to having your home pre-appraised is it will give your agent a marketing advantage. The multiple listing computer allows for public comments and comments for agents only. If your listing agent has the ability to advertise in the agent comments that the home has been pre-appraised, buyers agents will feel confident when showing the home. The two most common reasons that real estate transactions fall apart after a contract is ratified is because either something shows up in the home inspection or the home does not appraise for the purchase price. Having the appraisal done in advance helps to maximize your chance of a successful closing with no problems. Remember though, that appraisal value is just a starting point, sometimes market price adjustments still need to be made. Just like not every car sells at full NADA retail value, depending on the supply of homes out there, not every home sells at full appraisal retail.

With this strategy you will maximize your sales price, reduce your marketing time and have fewer problems so don’t be surprised if your home sells quickly. That would be the market responding to you doing your homework up front.

3 Challenges With Your Netwok Marketing Company’s Replicated Website

It was an exciting time when I first discovered Network Marketing (MLM) and Direct Sales. The thought of owning my own business, earning more income, knowing that time and wealth freedom was right around the corner.
I was especially excited about my MLM business because it came with a website, where I could just send people to and they would sign up to my business or buy product. Then there was all the traffic I was going to get from the search engines like Google and Yahoo. I thought I had found the mother load.
Then came reality check time.
The first challenge with a company provided replicated web site is it’s an exact duplicate to every other member’s website in your company. The search engines regard this as duplicate content, and thus rank you lower in their listings. Therefore any intention of your MLM company provided replicated site being on page 1 of the search engines was gone.
The second challenge you face is it only markets the company and its features, not you. Let’s face it, network marketing is about developing relationships and helping others achieve their goal. A simple company replicated site is not going to do this for you.
The third challenge is the intense competition out there on the net. You’re not alone in having this company replicated website. Other associates in your business opportunity, competitors from other opportunities also have their sites and are trying to promote their business as well.
Here is how to overcome these challenges.
First go out and get your own domain name and build your own site. There are many companies that provide low cost solutions to getting a domain name, web hosting and website building programs. They are extremely easy to use and build. Now as you add unique content to your site it increases the odds of you ranking higher on the search engines.
Secondly, you can now show others that arrive at your site what your offering is. How you can assist them in achieving the goal they have. You become a leader and a teacher to your potential customer or recruit. You are now building the relationship with this potential business partner.
Once the relationship is developed, you can then send them to your company replicated site. Here they can purchase any products or services you offer or view your opportunity and join your team.
The best part of all this, you now have a fully automated system working 24 hours a day 7 days a week on your behalf.

You can find more Network Marketing business building techniques and strategies by clicking the link in the resource box below. You will also receive my e-book “The 7 Myths of Network Marketing”